I’m one of those people who rolls their eyes when a new fandangled product comes out, I’d probably have thought the wheel unnecessary all those years ago but hey what do I know? I’ve been using a face moisturiser since my first day of secondary school, it isn’t even a noticeable part of my regimen anymore – it just happens without thought. A while back Superdrug sent me a few of their skin care products in their Simply Pure brands range and I got on pretty well with most of them and one of them I’ve gone on to repurchase myself because I can slowly feel it becoming part of that do-it-every-day-like-breathing routine every morning. The product is a serum and yes, truth be told I snorted a little a few years back when everyone started to rave about serums but I’m ready to hold my hands up and say I can see why.
I use the Simply Pure Aqua Hydrating Serum under my moisturiser most days and the difference it makes is remarkable. It evens my skin out and a makes a noticeable difference to the texture and tone. It feels firmer, quenched and even in texture- which is a big thing for me. Plus when I put make up on it looks really, really good and I’ve noticed my foundation lasts a lot longer and goes further. I wouldn’t say it will give long lasting benefits but when I use it the difference is remarkable. The days I don’t use it my skin goes back to dull and lacklustre, I’m firmly impressed. You can pick it up in Superdrug for £4.50 and a little goes a very long way. They have various products in the Simply Pure range for hydrating, oil balancing, calming etc. and they’re similarly priced. I’ll be investigating further.