Here’s How to Use Signage to Give Your Competitors a Run For Their Money!

Here’s How to Use Signage to Give Your Competitors a Run For Their Money!

If you’re in business, chances are you use signs. It may be a small “open” sign or a large neon one, but the point is that your business needs to stand out from the crowd. With so many businesses competing for attention, it can be hard to catch people’s eyes—but not impossible! Here are some ways to use signage to make your business stand out from the competition.

Make Your Signage Unique 

Your business’s logo is the most important way for customers to identify with you. You can also use it in your signage. If your brand has a unique shape or colour scheme, consider how to incorporate those elements into your sign’s design.

Use a different font than what everyone else uses. You don’t have to be too outrageous; try something new and play around until you find something that looks good.

Grab Attention With an Eye-Catching Colour Palette

If your business struggles to get noticed, one of the best things you can do is try a new colour palette. Not only will this help make your signage more eye-catching, but it can also help improve brand recognition and boost customer loyalty.

Colours have the power to evoke emotions in people, so consider using colours that match those feelings you want your customers. 

For example:

  • Use neutral colours for calming effects like black for elegance or beige for peace;
  • Use bolder shades like red or orange for excitement; even more intense hues like deep purple are great choices if they’re still reserved enough not to clash with any existing branding materials;
  • Use pale pastels such as light blue or lavender if you want something feminine yet trendy.

Use a Memorable Font That Works With Your Logo And Brand

Choosing the right font for your sign is essential, but it cannot be easy. Here are some things to keep in mind:

  • Choose a font that fits your company’s brand.
  • Don’t use too many different fonts on one sign. This may seem obvious, but this is still one of the most common mistakes rookie designers (and even experienced ones) make.
  • Avoid hard-to-read fonts, especially if they’re dark on light backgrounds.
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Big and Bold Signage

When choosing a font for your sign, look for one that’s large, bold, and easy to read from a distance. Larger font means less text is needed on the sign itself, so you can use fewer words and focus more on what matters most: your brand’s unique selling proposition. 

The colour of your signage Sydney also impacts how visible it is. A contrasting background will help draw attention and make the design pop off of the wall or pole where it’s mounted.

Make Your Message Concise

Your sign could say anything you want, but you want it to be clear and concise. A simple headline and call-to-action will get the point across quickly and appeal to your audience’s emotions.

Here are some basic rules:

  • Keep it short: Customers don’t have time or patience for lengthy messages on signs. If you have a long paragraph of text on your sign, people will skip over it quickly and move on with their lives. Don’t make them hunt for information; convey your message in a few short words.
  • Use a catchy headline that grabs attention right away: Your customers should know immediately why they should be interested in what you have to offer.

Conclusion

If you’re looking for some new ideas for your signage, don’t be afraid to try something new. We know it can be scary to step out of the box, but with these tips, you should be able to create a unique and eye-catching display that gets people talking about your business!