By 
The world of SEO is ever-changing and quite complex. That’s probably why it can be a bit confusing and overwhelming for people experimenting with it for the first time. Well, don’t worry! If you are also a beginner looking for SEO services in Melbourne, we are here to simplify things.
SEO is broadly divided into two types – On-page SEO and Off-page SEO. On-page SEO mainly refers to factors impacting SEO on the page, while off-page SEO focuses on the aspects that are not on the page.
On-page SEO
On-page SEO refers to the factors on your website that you can optimize or manipulate. These aspects include everything from your product and service pages to blog posts to videos and landing pages.
Off-page SEO
Optimized factors beyond your website, like backlinks, page speed, and domain authority, come under off-page SEO.
Why are they important?
On-page SEO and off-page SEO are significant for your content marketing strategy as Google uses ranking factors to rank various web pages. It rewards the pages with a well-crafted SEO strategy and penalizes the ones with lower page speeds, poor-quality content, etc.
Factors impacting On-page SEO
Search Intent: The reason behind a search is known as search intent. It is one of the most significant factors for ranking for Google as it provides users with relevant and the most high-quality content. Optimizing your search intent majorly depends on the following factors:
Type of content: What content type are you using? Is it a video, blog, infographic, or something else?
Format of content: Is your blog a guide, review, or comparison between two products?
Angle: What is the USP of your content?
- Content Quality: While search intent is essential, if the quality of your content is not par, nothing will work out! Companies need to create powerful and compelling content that is easy to read, unique, clearly organized, and caters to the needs and requirements of their target audience.
- Page Titles: Page titles help Google understands what your page is about. Here are a few good practices you should keep in mind while coming up with titles for your web pages:
- 60 Characters: Make sure that you fit your title within 60 characters, else you will have to truncate your description
- Target keyword: Try to include your target keyword in your title in a natural way
- Eye-catching: Make your title accurate and eye-catching so that it attracts a larger audience
- Meta-description: Make your descriptions easy to read and compelling enough for users to click on them.
- Outbound links: Your marketing team should always ensure they cite their sources to establish transparency and authenticity.
- User experience: A clutter-free, mobile-friendly, and easy-to-use interface is very important for a higher rank on Google.
Factors impacting Off-page SEO
- Backlinks: Backlinks are the most important ranking factor in the Google algorithm that assesses the value of a particular page by looking at the number of other pages linked to it. The more backlinks a web page has, the higher are the chances of getting more traffic and outrunning its competitors.
- Google Business profile: While having a Google Business profile is not a ranking factor, it is important for companies to have it in order to get featured on Google’s map.
- Reviews and ratings: Reviews are also an important factor in getting localized organic results. Having positive reviews will positively affect your ranking, and negative reviews will impact it negatively.
Comments