How to Start a Cleaning Business: 5 Tips for 2024

Cleaning services were already a growing market, but Covid-19 has sparked an explosion in demand for this service, particularly in the lucrative market.

There are many challenges in scaling up your cleaning business. However, if you overcome these obstacles, it is possible to increase revenue.

Use these tips to optimize your cleaning business and attract new clients.

Start A Cleaning Business: 5 Challenges

Ninety five percent of cleaning companies, maid service, and janitorial businesses fail in the first year. We’ll look at the reasons why to help you avoid potential startup failures.

1. There is a lot of competitiveness

There are few requirements to open a cleaning company. The industry is thriving, so it has many competitors, such as large chains.

2. You can’t get business

In a market that is saturated, it’s difficult to get new customers for a cleaning service when there are other cleaning companies in South Auckland offering the same services.

3. The cost of living is rising

Vehicle Maintenance and cleaning supplies have increased, which has led to a decline in the profits of cleaning businesses.

4. Finding and keeping good workers is difficult

It’s difficult to find and keep employees for commercial contracts. Cleaning jobs are generally low-paying, with no career progression. Cleaning is a highly saturated industry, so turnover is high.

5. Training can be inadequate

Poor cleaning practices can cost commercial cleaners more than half their business. It is therefore essential that cleaning business owners invest in training.

Start A Cleaning Business With These 5 Tips

1. Find your niche

You’ve already decided on the business structure, e.g. You need to differentiate yourself from your competitors. You can do this by focusing on a specific type of cleaning, or by offering specialty services.

You may choose to specialize in residential cleaning, commercial cleaning or window cleaning. Other options include carpet cleaning, swimming pool cleaning and biohazard cleanup. You can also make your company known by offering specific services like chemical-free eco friendly cleaning. You can also obtain certifications for cleaning services in addition to your business license, to show that you are qualified to perform the task.

You can easily differentiate yourself from local competitors by specializing in a particular type of cleaning supplies and equipment.

Another great idea! Your cleaning company can be branded as “cleaning around the clock”. You can also provide real-time notifications to your customers about their cleaners’ arrival.

2. Use route optimization software

We will increase your efficiency and reduce costs. Software that optimizes routes and schedules for employees takes into account a variety of factors such as lunch breaks, business hours and traffic.

Cleaning software can help you increase your efficiency by optimizing your routes and schedules. This is more important the more stops you make (e.g. A house cleaning business that involves cleaning several homes in one day. Here are some features that will benefit your cleaning company.

• Our software will handle routing and scheduling for your convenience. Spend the time you save on other priorities.
• Reduce your fuel and vehicle maintenance costs with effective routes to improve your bottom-line.
• Live tracking will help you keep track of your employees’ schedules. You and your clients will both know when the cleaners are arriving.
• With ‘s Proof of Delivery feature your cleaning crew can inform you when a job is completed by sending a photo of the completed task and adding notes, including the cleaning products used and the services provided.

3. Optimize your website

It takes around 50 milliseconds before visitors form an opinion of your website, which determines whether they will bounce or not. You can encourage them to book your cleaning service by doing the following.

1. Brand your website with your cleaning business’s name, company logo, and more.
2. Check the load time of your website. 40 percent of your visitors will abandon your website if it takes longer than three seconds to load. This comprehensive list will show you how to increase page speed.
3. Make sure your website is easily navigable, so visitors can find information, like pricing details, with the least number of clicks.
4. Optimize your site for search engine optimization. It involves creating meta descriptions and headings that are keyword-rich, as well as finding high-quality backlinks.
5. Add calls to actions. CTAs for small businesses are important because they encourage users to act. Consider a CTA such as “Schedule a cleaning appointment” for your business.
6. Customer testimonials and reviews are a great way to build credibility. Social proof is a great way to establish credibility and convince potential clients that you are worth working with. 92% people trust peer reviews over a company’s claims.

4. Reward hardworking employees

The most common complaint from many cleaners at the line level is lack of respect. Treat your employees like you would want to be treated. When employees achieve their goals, reward them. Perks like these make employees marketing for your business if you want to increase brand awareness and generate new leads.

5. Market your business

The U.S. The Small Business Administration suggests that small businesses with revenue less than $5,000,000 should allocate between 7-8% of their revenues for marketing. If you had a budget of $6000, and were able to acquire five new clients, your ROI, based upon the average lifetime value per customer, would be nearly 130%. A marketing strategy is essential to grow your business. Word of mouth and referrals will only take you so far.

Where do you begin with all the marketing options available? You should create a presence online while trying to reach out to potential customers via other methods, such as direct mail.

Investing in Google Local Services Ads

These ads help connect your business to people who are searching Google for services that you provide. These ads place your business name and telephone number at the top when a client searches for a service, like “house cleaning in Atlanta”. Local Services Ads only appear within your area of service, and you pay only if the customer contacts you through the ad.

Place Yelp Ads

Eighty two percent of Yelp’s users are there to buy a product or service. 89% of those users make the purchase within one week. Place Yelp ads in relevant search results and on competitor business pages.