A podcast is an episodic series of digital audio files that you can listen to or stream from a podcast service. The average podcast listener tunes in to 6.5 hours of content per week. However, in today’s online world, there are several million YouTube channels and blogs, but only a few hundred thousand podcasts.
While there is a lot of exploring to do in the podcast space, a lot of podcasters have started shifting to video content. This article explains why having a video podcast helps and how you can start one on your own.
Why Shift to Video Content?
1. Video Brings You a Wider Audience
This fact shouldn’t be a surprise, given that YouTube – the most popular video-hosting platform – has over 2 billion users, and is the largest search engine after Google. One survey by Cisco shows that by 2022, online videos will make up more than 82% of all consumer internet traffic. Videos are catchy, convey more information than audio, and as far as internet trends go, the most popular form of online content.
2. Video Content is Optimal for Social Media
Most social media platforms like Instagram and Facebook are more video-friendly than audio; that’s why all videos play automatically on your newsfeed but on mute. Autoplay hooks people on to video content more easily than audio posts.
Video also makes people pay more attention because it is easier to follow events visually rather than orally. An audio podcast is useful if you listen to it on the way to work or just as a distraction in the background, but video holds your focus better.
7 Things to Remember When Starting Your Video Podcast Channel
1. Plan the Type of Video Content
Different podcasts have different types of video content. The three most commonly used ones are:
- Static Image Recording: Here, you choose one single image as the visual component and overlay the audio on top of it. Essentially, you are using a single image to host your audio content on a video platform. While this is fast, it does not make much of a difference.
- In-Studio Recording: Many podcasts use this format where one or multiple cameras capture an interview or exchange between a host and their guest. This format requires you to buy a professional camera and know how to use a video editor, but the content is more engaging.
- Remote Interviews: As many of you are doing since the lockdown, remote interviews involve people hosting discussions via a video conferencing service using their laptop or phone cameras. You can also include archival video clips to support the main content.
2. Capture and Edit the Content
Once you decide the type of podcast format, you need to get the equipment and software ready. Once you have the complete video footage – recorded using a studio camera or a webcam – you need to edit the video to fit the content within a particular duration and also to remove unwanted bits.
What is the best video editor for beginners? There are several free and premium editing software applications available, and you can pick the best one based on your needs. If you need advanced features like 4K editing, 3D effects, and so on, you can go for a paid software, but for simple cutting, stitching, and enhancements, freely downloadable software should do the job. You can also add effects like zoom, transition effects, and color grading using the editor.
3. Audio Track
Even though your camera can record sound, it is best if you record your audio separately using a standard podcast gear. The primary content in a podcast is the sound, so podcast equipment will help you maintain the crispness and quality of the audio.
You can then use the video editor to sync the sound and video. If you are using a studio recording or remove the interview format, make sure the lip movements match the exact sound. A separate audio track can be an additional burden because in case there are segments you want to edit in the video recording, you should modify those in the soundtrack as well.
4. Intros and Outros
If you plan to make video podcasts a regular feature, you can think of having a unique intro and outro sequence for all your videos, complete with a standard theme, music, and font. There are free intro and outro makers available online, which help you to make exciting sequences and animations.
5. Choose a Thumbnail
A thumbnail is a graphic image or icon that people see on video platforms that encourages them to click on the link. Most of the successful video channels have a custom thumbnail.
In the case of a podcast, you can choose a custom logo as a thumbnail with a clear caption and font style. You can also use an image from a particular episode that will immediately make viewers recognize it is from your podcast.
6. Share on Social Media
Once your video is ready, the last step is to make it public by sharing it on social media. If you share on Instagram, you can put some teaser clips as stories and attach the link for the full video, since the time limit is short. Of course, make use of the relevant hashtags to boost your video in the search results.
If you host it on your YouTube channel, remember to categorize the video properly. At the end of the video, add a CTA for your viewers to like and subscribe to your channel.
7. Retain Extra Footage
Most video recordings will have bloopers and other funny mixups and errors that you cut out from the main program. You can then compile these bits as a montage and upload it as a bonus episode. Many TV shows compile their bloopers and behind-the-scenes footage.
Start Recording Today!
There are a lot of benefits in shifting to video content for a podcast, but that takes effort too. There are more parameters to consider and a bigger audience to please.
As a listener, you now have the flexibility of choosing a video or the audio format for entertainment. You can mute and look at the subtitles, or use a free YouTube to mp3 converter to download just the audio track of the podcast.