Did you just start your new online business? Or do you already have a business, but you’re looking to market it more on social media? In any case, it might be a good idea to look into an Instagram Scheduler to help manage your social media.
There’s a lot of reasons why this is a good idea, but the most important thing to keep in mind is that in the end, your social media strategy is all about driving more traffic to your website and eventually driving your sales up too.
Don’t Rush to Post
When you don’t use a scheduling tool, you’ll find yourself rushing to post regularly. Skedsocial talks about this in their best instagram schedulers article for businesses. “It’s easy to lose track of your social media goals when you’re scrambling to post. Randomly sharing content in the eleventh-hour – just to meet a quota or get something out.” This is exactly what you need to avoid.
When you have your posts scheduled in advance, you take your time planning them meticulously. Everything is laid out in detail and executed without any rush or panic.
Not to mention that trying to keep up with your posting schedule manually will have you using your phone more than you’d like. That’s valuable time you can spend on other parts of the business, or even just brainstorming future campaigns.
Planning Your Aesthetic
At the end of the day, Instagram is all about sharing pictures. People are more likely to follow visually appealing pages with a unique and beautiful aesthetic. These days, more and more thought is going into how your Instagram grid looks, and people are going out of their way to make sure their Instagram leaves an impression at first sight.
The key to planning and pulling off a great aesthetic or theme is to plan your posts. If you’re thinking about posts and then putting them on the grid as you go, you might not have much time to consider what they look like when viewed together. It would leave your Instagram profile looking like a hastily put-together mishmash of clashing colors, fonts, and photos.
Here’s a list of all the wonders an Instagram scheduler will do for your grid:
- Make sure the posts fit a single theme.
- Coordinate posts with one another, market new launches and products with maximum impact.
- Helps maintain a consistent aesthetic throughout all your social media- not just Instagram.
Post at The Best Times
If you run a business that makes products for a particular kind of person, you’ll want to post most on your social media when they’re most active. Marketing skateboards and posting about them on social media when most of the area’s teenagers would be in school just doesn’t make sense.
Plainly put, Instagram shows you more recent posts first, even if they’re not exactly in chronological order. Posting at the right time helps bring your posts in front of more eyes, hence better results for your business.
But at the same time, you have your own schedule to keep. How can a young social media manager be expected to keep to the same schedule as housewives, or corporate executives? A scheduling tool helps you keep to your schedule, but at the same time post at times when your posts are most likely to reach the widest audience.
It’s a proven fact that posting regularly on your Instagram improves your SEO rankings. Regular, consistent content is key to an audience that actually converts to likes, shares, views on your website, and eventually sales and revenue.
Sadly, your brain isn’t wired to churn out great new ideas three days every week at the exact same time. Attempting to do so will leave you feeling rushed, and with subpar content that hardly makes you look good in the eyes of your audience. Scheduling your Instagram posts makes sure that you create all the great content you need when inspiration hits you, and then trust the scheduler to post it whenever you see fit.
Once you’re not rushed to create content or pressed for time, you’ll find that the content on your social media is improving, and driving better results than before.
All in all, there are various pretty good reasons why companies continue to invest in Instagram scheduling tools for their online marketing. With the ease in content management, planning, and posting that these tools offer, companies can drastically improve their content marketing game, and even spend more time coming up with bigger, better marketing strategies for the future.